We have all heard people say “don’t judge a book by its cover.” How many people out there follow this advice? Studies show that people typically make judgments on people they have just met within the first 4 seconds,forming impressions that last. It simply means that presentation of products or a personality is key and should be taken seriously as people can make really important decisions about a person or a product based on initial subjective impressions. Packaging of products is therefore something that business owners and marketers should pay a serious amount of concentration on. Could there be a reason people buy chocolate bars on impulse? Don’t you think that cool,romantic and inviting chocolaty look on the bars got something to do with it?
Can you imagine that people spend roughly 4 seconds sizing up a product on a shelf in a supermarket?
Regardless of whether you are a career marketer of consumer goods or an entrepreneur running your own business,consider doing some adjustment in the way you package your products to create the kind of appeal that makes them stand out. Unless you are a great packaging designer,you should seriously consider hiring a results oriented packaging design firm that fits in with your needs and budget allocation.
Read on to get some information on the general packaging design rules that should be remembered during the design process.
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.Good packaging design agencies focus on coming up with designs that are simple and which make your product and brand to be quickly noticed in a crowded supermarket shelf space. Simple,clear packaging designs make products stand out and proclaim their utility to the prospect quickly when they set their swift eyes on them.
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Integrity is a highly important element in packaging design and many people make mistakes in it. A good designer will try to present your product as accurately as they can without overpromising the consumer.
A good designer will ensure that your product has what is called a powerful shelf impact. Creativity is what will help your hired packaging design agency achieve this.
The packaging design company you hire should really think about differentiating your product from others which fiercely compete with your products for attention at the shelfs.
How practical a packaging design appears to be is a direct determinant of the level of sales that can be expected from a product. It is possible to drive sales up immediately by simply adjusting the practical visual appearance of a product.
Once the packaging company is through with the design,keenly inspect and test it to make sure it communicates the brand’s message,that the products would be safe from potential contamination or damage in storage or on transit and contains every bit of information that the law or regulations direct to be displayed on the packaging.