News For This Month: Services

Ideas for Trade Show Booths that Work You want to get a positive return of investment from your trade show booth considering the amount of time, effort and money you spent setting it up. Coming up with an original trade show idea and promotional concept can make your booth a must-see stop for trade show visitors. The most successful exhibitors are those who have fresh and ingenious marketing strategies that set them apart from their competitors and draw in the crowds. You can start by going to events related or unrelated to your industry, and recognizing and assessing new marketing ideas. Pop in a trade hall and keep an eye on what the others are doing with their exhibits. Pay heed to the booths that have a constant crowd and talk with their personnel about their techniques to hook customers. So how do you lure foot traffic to your trade show booth?
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To be visible in the exhibition hall, use a big signage and bold graphics in your display area. You can make your booth distinctive from the rest by suspending tall hanging display signs over it, and make it easier to locate and find your booth. Hanging signs that have unique forms can likewise solicit people’s attention. Even the flooring can be used as a marketing tool by imprinting big and appealing promotional offers on the carpet or tiles. Position the text to face the aisle so visitors can immediately and effortlessly see your message as they walk by.
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You can hold raffles and fun games related to your industry which are more interesting than the brochures your competitors are handing out. Those who want to win a prize may register and receive a ticket with your company information imprinted on it. You can use the list of attendees for selling your product or service after the event. Consider hiring trade show attractions for your booth like magicians or entertainers who can incorporate your product information into their acts to drive up sales. What about getting a professional shoe shine service that will allow your staff to talk about your company with prospective clients while their footwear is being cleaned? You can also host a wireless charging station and collect lead information from users as they wait for their mobile phones to be charged. People love having their picture taken and you can take advantage of this by having a photographer to shoot their photos in front of your logo. Because people tend to keep photos of themselves, the picture will serve as your marketing tool even after the trade event is over. In addition, the photos can hike your social media presence as you tag the visitor in the picture and post in on social media channels for his or her many friends to like.